There are always items on display in retail stores. Many of these are set at eye level for the average customer. Companies that invest in displays for their products are trying to gain a greater share of the market. Their packaging is designed to catch the consumer’s eye and give...

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Products come in many different shapes and sizes. Each one requires packaging if it needs to be shipped over any type of distance. The purpose of the packaging may be to buffer the product from damage. Liquids often require packaging to be sold as individual units. For every consumer product,...

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Products that are bright, colorful and attractive are more likely to be noticed by consumers. The retail market contains many companies that vie for their share of customer sales. Each company wants consumers to buy their product and encourage their friends and relatives to buy it as well. It is...

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Many companies start small and offer only a single product. They design their packaging to make their product easy to identify in their part of the retail market. After they have perfected their sales of the original product, it is time for them to add new products to their line....

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